Plum Skincare

Target Audience : Young Adults & Social Media Influencers

Deliverables Presented: Online/Digital Advertisement(s), Marketing Advertisement(s).

Plum Skincare is reliant on Brand Recognition/Identity, keeping advertisements, visual media. Color & simple, yet strong typography not only works in favor of the brand, but are also key factors in differentiating itself from other skincare product competitors.

Client
Plum Skincare (Passion Project)

Year
2024

Silhouette of a person with arms raised and head tilted back, appearing joyful or triumphant, against a sunset background.

Logo/Sub-Logo
Plum Skincare (Passion Project)

Mona Lisa painting with humorously drawn-in mustache and goatee.
Green zigzag oval label with black border and stitching
Beige cloud-shaped cutout with a dark outline on a transparent background.
Illustration of a purple, rounded rectangle with black outline.
Hand squeezing pink skincare gel with text 'Grab Life by the Plum' and 'Plum Skincare for Everyone' on pink background.
Hand holding a dropper above a lavender bottle labeled 'Plum Serum' on a lavender background.
Promotional image with text "Feel confident in your choice of skincare. Use PLUM" on a light pink background.
Pink containers of Plum Milky Glaze Cream with white cream flowing over them.
Close-up of a person applying facial cleanser with bubbles, "PLUM" text overlay, earring visible.
Various skincare product textures, including creams, gels, and serums, in shades of pink, beige, and clear, spread on a flat surface.
"Welcome" text in an irregular starburst shape on a dark background
Illustrated button with the text 'Shop now!' on a yellow background.
Promotional email mockup for skincare products on a smartphone. Features three products: Bouncin’ Hydro Boost Facial Serum, Feel Me Now Mask, and Fruit for All Facial and Body Cleanser. Images of products being used accompany each description. Includes phrases like "try our best sellers now" and "glow in and out." Footer contains subscription and contact information for Brand Name Here, LLC.
Dark navy blue solid color background
Smiling woman wearing a broad-brimmed hat with a flower

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